When two old friends dream together it's amazing what can happen! Krista Smith & childhood friend Mandy Rennehan of Freshco & RennDuPrat saw an opportunity to change the beauty game in small town Yarmouth, NS. To celebrate 20 years as Design Line & Klic Fashions, Krista made the bold move to merge the two businesses into one with a complete rebranding and renovation. This rebranding was result of Krista's desire to provide an experience like no other. When vision and passion collide that's where the true beauty begins! Paying careful attention to the heritage and legacy of this merchant building, the design created by Mandy was brought to life by the amazing RennDuPrat team.
The Style Merchants design and décor reflects a European flare bringing together both a trendy Paris feel along with an old industrial look and incorporates some of Yarmouth's history in such features as the jail cell door, the repurposed brick wall, and the custom made light fixtures. Krista, known as The Style Merchant, is continuously out and abroad sourcing unique items. It is her mission to provide the most current beauty & fashion trends.
Krista Tamara Smith
President/ Founder & Hair Replacement Specialist
Meet Krista Tamara Smith
"Fashion fades, only style remains the same."
- Coco Chanel
Meet Krista: the fabulous, creative, stylish and proud founder of The Style Merchant. Krista created this business from the ground up. Twenty-five years' experience together with her ability to visualize and dream BIG has resulted in the amazingly unique, trendy and vibrant atmosphere for our clients. As a young girl, Krista of course practiced her love of fashion and hair styling on her Barbies... and whoever else was willing! When asked the question "If you could do one thing knowing that you would not fail, what would it be?" Without hesitation, Krista and her entrepreneurial spirit took the road less traveled, and she pursued her lifetime dream of opening her own salon. After 20 years under the former Design Line Day Spa, she has once again upped the ante with a complete re-branding and renovation, making changes that surpass the already-award-winning service and experience on all levels. The Style Merchant is the result of those efforts - her lifetime dream come true.
As The Style Merchant team leader, Krista values her team, which she affectionately refers to as her work family. She deeply appreciates them as the heartbeat of the business, the "ART AND SOUL" of what is accomplished on a daily basis. Her team of professionals dedicate their lives to helping others change the way they feel. They are continually learning through specialized training to ensure they stay ahead of the newest trends and services so that they are able to bring their clients the very best. Krista is both humbled and excited to be a daily source of inspiration and a solid resource for her entire team, providing guidance in all areas of the business.
You need only be in her presence a short time before you see firsthand that Krista leads by flawless example. A woman of few words, her strength of character, commitment and passion are evident in all she does. And that of course includes style. A fashion icon, this gutsy woman doesn't just push the limits of the fashion world "rules" - she writes her own rules! Put all this together with a heart that is determined to go above and beyond to see each client filled with a renewed confidence, and you will find a woman on a mission to make life better for all she comes in contact with, a formidable force in a world where we each deserve that much more!
Yvette Marie Surette
Salon team coordinator
Meet Yvette Marie Surette
Yvette's is the beautiful voice that welcomes you with a warm, soft "Hello!" as you walk into the salon! This lady loves the salon so much, she joined us! The intensity of her passion and work ethic earned her the nickname "Intense"! She is the glue that holds everyone together, all while mastering that front desk. She is such a force in our salon; her strength, kindness and huge heart are inspiring to those around her. This one LOVES being around people however, she could spend every waking moment with her doggies! It"s worth stopping by just so she can brighten your day with her smile!
Kelsey Gail Saulnier
Salon team coordinator / Office administrator
Meet Kelsey Gail Saulnier
What do you get when you combine a free spirit, a quirky personality,a positive attitude and a customer service professional? We call her Kelsey! This tiny lady is a force to be reckoned with both behind the front desk and in the office. With an attitude based on making customers feel special and taken care of, it's easy for people to associate her smile with the feeling of relaxation. Bet you never guessed this beauty is a diehard Detroit Redwings fan! Go ahead... Ask er!
Faith April Greene
Master stylist/Curl Specialist
Meet Faith April Greene
This woman is a ray of sunshine. Her smile lights up the entire room. She has earned her nickname "The Mother", ten times over from her team. With both her coworkers and clients, she is an undying support system and whether she is giving advice or a haircut, this woman's creativity is through the roof. She loves a challenge especially when it comes to hair! Faith's teammates at the Style Merchant give rave reviews when it comes to her up do's. Maybe it was the Moroccan Oil up do class she completed? We think it's just her natural talent! Faith is consumed with confidence while working her magic. You may even squeeze a song or two out of her. She absolutely loves to sing and has even had the chance to sing at an international music festival in Denmark. This fun, loving and fabulous gal will leave you feeling like a whole new woman!
Trudy Lynn Goodwin
Meet Trudy Lynn Goodwin
"Admire someone else's beauty without questioning your own!"
Trudy is known as a timeless queen around our salon- earning her name of the "short cut diva" by her coworkers. The quote above is one of Trudy's favorites. It speaks volumes about who she is as a person. She wants everyone to feel confident and absolutely beautiful. That is what drew her to this road of being an artist. She watched as a young girl- the atmosphere that engulfed her as she stepped into a beauty parlor. She loved the laughter, the rewarding feeling of being a part in someone's confidence. It was then that she decided her next step was to complete the cosmetology program with NSCC. She's been keeping up to date to sharpen her skills especially when it comes to bobs with the Eufora fundamentals course. She's attended Nixon classes for tips on cutting and styling thinning hair. Part of Trudy's classic charm is that she's just as happy to talk up a storm as she is to enjoy the quiet time with you. As they always say "You'll look like a million bucks" after Trudy is done with you!
Marie Claire Chantal Coulliard
Meet Marie Claire Chantal Coulliard
Both Chantal's edgy style and friendly, positive chatter will draw you to our social raven, who loves interacting with everyone. Having the ability to express her creativity through her work is what makes this gal really smile. Chantal has completed the American Crew Men's cutting class which definitely makes her the go-to for men's cuts! She received the award for most outstanding salon performance from the Hair Design Centre upon graduating, which explains why her team chose her as the most diverse stylist. She has attended classes with one of Canada's top colourists learning advanced technical color placement. Chantal earned her name as our "Red Raven" through her love of formulating for reds. This one is a force to be reckoned with. Her outgoing personality and diversity make her our secret weapon!
Meet Kate Hayden
Meet our "Glam Goddess"! She is the fun-loving, free spirited gal on the block, and her sense of humor is off the charts. If she has any energy left over from a day of hair design, you'll find her home using her creative touch with her DIY projects. Kate loves being able to see the look on her clients' faces when the final result is revealed. She can carry on a conversation in both French and English, whichever you prefer! The fact that she is able to help each client begin the road to self-confidence brings a smile to her beautiful face every day. She works hard and always welcomes new knowledge. Kate has attended numerous classes after completing both University Sainte-Anne and The Hair Design Centre. We love seeing her work her magic in our color room! Her team mates say she is a color correction goddess! Let's not forget to mention she's a sucker for diamonds!!
Caitlin Gloria Ann Weagle
Meet Caitlin Gloria Ann Weagle
Life is what inspires Caitlin. She has a fierce presence and she celebrates life with abandon, finding inspiration in everything around her. After graduating from Saint Mary's University, she knew her heart was elsewhere. She found her passion and continued her education at NSCC in cosmetology. For her, there is no better feeling than restoring someone's confidence. She has learned many tricks of the trade, especially working under a Master colorist. She's also been a volunteer backstage with the Carnival of Beauty for Redken. This woman is continuously expanding her education, she's taken classes such as Babe Hair Extensions training, Matrix cut 4 Color, Color 4 Cut Class. She is absolutely fearless when it comes to hair. She is a master at consultations, so if you're ever wondering what to do next on your big hair adventure Caitlin is the perfect fit for you!
Jessica Lynne d’Entremont
Meet Jessica Lynne d’Entremont
A beautiful smile and an infectious laugh are just two of this girl's great qualities. Jessica is a ray of positive energy who looks at her career as a passion, not a job. She is dedicated to perfecting every aspect of her craft but currently specializes in updos and extension work. When this beauty does take a break, you might be surprised to see her out hitting the open road on her motorcycle... Everyone has a wild side.
Mikey Jo Spinney
Stylist / Esthetician
Meet Mikey Jo Spinney
This one is a genuine gem. She is known around the salon as the "Blonde bombshell". That's not only for her rocking blonde locks- but her ability to transform any woman's color from drab to fabulous- envious blonde. It doesn't stop there with Mikey - she is a fashion icon in these parts. She has a passion for fashion that is contagious. She is able to follow the latest trends all while adding her own feminine touch to her style! Her talent doesn't stop at fashion and hair. Her makeup applications are breathe taking. She can literally transform you from head to toe! Mikey is unstoppable. Throughout her education she has excelled, continuously finishing first in her class (we're not bragging - okay maybe a little!) even being noticed at CANS for having the highest provincial exam mark! Along with completing not one but two schools, NSCC Cosmetology and Concepts School of Cosmetology- esthetics, she has also completed the Babe Extension course. Mikey will absorb any beauty tips thrown her way, and always keeps up to date on the latest, trending styles and classes. If you're looking to write your own fashion story, Mikey is the perfect editor.
Karlie Rae Sorensen
Meet Karlie Rae Sorensen
Karlie has an amazing sense of energy and an aura that allows most anyone to feel safe, warm and most of all relaxed- match that with her easy going personality and she's your match made in heaven! Known as our skincare superstar- she can perfect any canvas and can answer any questions you may have when it comes to skincare. Karlie is continuously absorbing any and all information when it comes to new trends. She loves attending Jane Iredale seasonal makeup training. She's even attended classes with Ruben Potrebanko (WOW!!!). Among other classes Karlie has attended, she holds an eyelash extension certification, hot stone massage certification and Moroccan oil scalp and body treatment certification! She knows beauty is deeper than the surface so she wants to ensure we all know how to protect our skin! Her skills and creativity are out of this world amazing. No matter if you are trying to overcome a specific concern or you're coming just to relax, Karlie will always make you feel comfortable with her services. You will be glowing after Karlie has done her magic!
Amber Elizabeth Wilson
Esthetician & Nail Tech
Meet Amber Elizabeth Wilson
Have you ever wondered what it's like to go to Elegance School? Well you can ask Amber!! Being a graduate from Elegance School in London, ON., Amber stepped into the world of Esthetics and was a natural at creating custom design and beautiful gel nails for her clients. She loves doing all services, but there is always a special spark for her when she can add a touch of design on finger or toe nails. If you've had services with her and she asks to take an after photo, don't be nervous, photography is her favorite hobbie.
Sarah Christine Kaulback
Meet Sarah Christine Kaulback
We are lucky to have scooped up this South Shore beauty to add to our Style Merchant team. Sarah is a wealth of knowledge in Eminence skin care products and services and was a successful Spa Manager. She prides herself on being meticulous in the care of her clients and loves every aspect of her career. Obviously being flexible in all areas of life come naturally to this former team Nova Scotia Gymnastics member. Come in see this professional lady with the smile you'll never forget.