When two old friends dream together it's amazing what can happen! Krista Smith & childhood friend Mandy Rennehan of Freshco & RennDuPrat saw an opportunity to change the beauty game in small town Yarmouth, NS. To celebrate 20 years as Design Line & Klic Fashions, Krista made the bold move to merge the two businesses into one with a complete rebranding and renovation. This rebranding was result of Krista's desire to provide an experience like no other. When vision and passion collide that's where the true beauty begins! Paying careful attention to the heritage and legacy of this merchant building, the design created by Mandy was brought to life by the amazing RennDuPrat team.
The Style Merchants design and décor reflects a European flare bringing together both a trendy Paris feel along with an old industrial look and incorporates some of Yarmouth's history in such features as the jail cell door, the repurposed brick wall, and the custom made light fixtures. Krista, known as The Style Merchant, is continuously out and abroad sourcing unique items. It is her mission to provide the most current beauty & fashion trends.
Krista Tamara Smith
President/ Founder & Hair Replacement Specialist
Meet Krista Tamara Smith
"Fashion fades, only style remains the same."
- Coco Chanel
Meet Krista: the fabulous, creative, stylish and proud founder of The Style Merchant. Krista created this business from the ground up. Twenty-five years' experience together with her ability to visualize and dream BIG has resulted in the amazingly unique, trendy and vibrant atmosphere for our clients. As a young girl, Krista of course practiced her love of fashion and hair styling on her Barbies... and whoever else was willing! When asked the question "If you could do one thing knowing that you would not fail, what would it be?" Without hesitation, Krista and her entrepreneurial spirit took the road less traveled, and she pursued her lifetime dream of opening her own salon. After 20 years under the former Design Line Day Spa, she has once again upped the ante with a complete re-branding and renovation, making changes that surpass the already-award-winning service and experience on all levels. The Style Merchant is the result of those efforts - her lifetime dream come true.
As The Style Merchant team leader, Krista values her team, which she affectionately refers to as her work family. She deeply appreciates them as the heartbeat of the business, the "ART AND SOUL" of what is accomplished on a daily basis. Her team of professionals dedicate their lives to helping others change the way they feel. They are continually learning through specialized training to ensure they stay ahead of the newest trends and services so that they are able to bring their clients the very best. Krista is both humbled and excited to be a daily source of inspiration and a solid resource for her entire team, providing guidance in all areas of the business.
You need only be in her presence a short time before you see firsthand that Krista leads by flawless example. A woman of few words, her strength of character, commitment and passion are evident in all she does. And that of course includes style. A fashion icon, this gutsy woman doesn't just push the limits of the fashion world "rules" - she writes her own rules! Put all this together with a heart that is determined to go above and beyond to see each client filled with a renewed confidence, and you will find a woman on a mission to make life better for all she comes in contact with, a formidable force in a world where we each deserve that much more!
Yvette Marie Surette
Salon Team Coordinator
Meet Yvette Marie Surette
Yvette's is the beautiful voice that welcomes you with a warm, soft "Hello!" as you walk into the salon! This lady loves the salon so much, she joined us! The intensity of her passion and work ethic earned her the nickname "Intense"! She is the glue that holds everyone together, all while mastering that front desk. She is such a force in our salon; her strength, kindness and huge heart are inspiring to those around her. This one LOVES being around people however, she could spend every waking moment with her doggies! It's worth stopping by just so she can brighten your day with her smile!
Kelsey Gail Saulnier
Salon Team Coordinator / Office Administrator
Meet Kelsey Gail Saulnier
What do you get when you combine a quirky personality, a positive attitude and a customer service professional? We call her Kelsey! This tiny lady is a force to be reckoned with behind the front desk and in the office. With a focus on making customers feel special, it's easy for people to associate her smile with the feeling of relaxation. Bet you never would have guessed this beauty is a diehard Detroit Redwings fan!
Caitlin Gloria Ann Weagle
Stylist / Team Lead
Meet Caitlin Gloria Ann Weagle
Life is what inspires Caitlin, finding inspiration in everything around
her. For her, there is no better feeling than restoring someone’s
confidence and she will do so with a giggle that is sure to make you smile. She is continuously expanding her education and has an unquenchable thirst for knowledge, it is no wonder she works for R+Co as a brand ambassador as well as being our Team Lead.
Trudy Lynn Goodwin
Meet Trudy Lynn Goodwin
“Admire someone else’s beauty without questioning your own!”
The Quote above is one of Trudy’s favourites, it speaks volumes about who
she is as a person. Trudy has been an almost permanent fixture in the salon which has earned her the title of Lady Goodwin, with a laugh that is sure to steal your heart. She wants every client that leaves her chair to feel confident and beautiful. Part of Trudy’s charm is that she is just as happy to talk up a storm as she is to enjoy the quiet time with you.
Marie Claire Chantal Coulliard
Meet Marie Claire Chantal Coulliard
Chantal is known as our social butterfly. Her friendly, positive chatter will be sure to draw you in. Having the ability to express her creativity through her work is what makes this girl smile. Her outgoing personality and diversity when it comes to services is what makes her a forced to be reckoned with. She has a true passion for music, when not at work you can usually find her attending any local live music events.
Jessica Lynne d’Entremont
Meet Jessica Lynne d’Entremont
A beautiful smile and an infectious laugh are just two of Jessica’s great
qualities. She is a ray of positive energy who looks at her career as a
passion, not a job. She is dedicated to perfecting every aspect of her
career but truly loves when summer rolls around and it is updo season. When Jessica is not at work you might be surprised to see her out hitting the open road on her motorcycle.
Tara Pauline Côté
Mikey Jo Spinney
Stylist / Esthetician
Meet Mikey Jo Spinney
Mikey is a genuine gem, taking anyone from drab to fab! She can literally
transform you from head to toe. Being both a hairstylist and an esthetician makes her unstoppable. Her makeup applications and updos are simply breath taking, making her our go-to when it comes to wedding season. She is sustained by the love of her family and has a little guy that is an absolute heart breaker!
Karlie Rae Sorensen
Meet Karlie Rae Sorensen
Karlie has an amazing energy that makes everyone feel safe, warm and most
importantly-relaxed. Karlie is known as a master when it comes to lash
extensions, making you feel absolutely fabulous. She also knows that beauty is deeper than the surface and takes the opportunity to really get to know her clients, making each one she touches feel special. When she is not at work you can find her travelling and exploring new destinations.
Amber Elizabeth Wilson
Esthetician & Nail Tech
Meet Amber Elizabeth Wilson
Have you ever wondered what it's like to go to Elegance School? Well you
can ask Amber. Being a graduate from Elegance School in London, ON., Amber stepped into the world of esthetics and was a natural at creating custom design and beautiful gel nails for her clients. She loves doing all services, but there is always a special spark in her heart when it comes to waxing or when she can add a touch of design on finger or toe. If you've had services with her and she asks to take an after photo, don't be nervous, photography is her favourite past time.
Nadine Marie Surette
Sarah Christine Kaulback
Meet Sarah Christine Kaulback
We are blessed to have Sarah as part of our team, she is a wealth of
knowledge when it comes to Eminence Organic Skin Care. She prides herself
on being meticulous in the care of her clients. Sarah loves every aspect of her career but has a true passion for facials. Speak of passion, you should try her baking. Sarah is known amongst the staff to be our own Betty Crocker, always whipping up delicious, mouth-watering goodies.
Stacey Kristine Fitzgerald
Racquel Mya Matthews
Registered Massage Therapist
Stacey Ann Deveau
Patrice Eudora Simpson