About The Style Merchant
The Story of Style
When two old friends dream together it's amazing what can happen! Krista Smith & childhood friend Mandy Rennehan of Freshco & RennDuPrat saw an opportunity to change the beauty game in small town Yarmouth, NS. To celebrate 20 years as Design Line & Klic Fashions, Krista made the bold move to merge the two businesses into one with a complete rebranding and renovation, combining the salon, spa and boutique into one entity. This rebranding was a result of Krista's desire to provide an experience like no other. When vision and passion collide that's where the true beauty begins! Paying careful attention to the heritage and legacy of this merchant building, the design created by Mandy was brought to life by the amazing RennDuPrat team.
The Style Merchants design and décor reflects a European flare bringing together both a trendy Paris feel along with an old industrial look and incorporates some of Yarmouth's history in such features as the jail cell door, the repurposed brick wall, and the custom made light fixtures. Krista, known as The Style Merchant, is continuously out and abroad sourcing unique items.
Our mission:
