About The Style Merchant 

The Story of Style

When two old friends dream together it's amazing what can happen! Krista Smith & childhood friend Mandy Rennehan of Freshco & RennDuPrat saw an opportunity to change the beauty game in small town Yarmouth, NS. To celebrate 20 years as Design Line & Klic Fashions, Krista made the bold move to merge the two businesses into one with a complete rebranding and renovation, combining the salon, spa and boutique into one entity. This rebranding was a result of Krista's desire to provide an experience like no other. When vision and passion collide that's where the true beauty begins! Paying careful attention to the heritage and legacy of this merchant building, the design created by Mandy was brought to life by the amazing RennDuPrat team.

The Style Merchants design and décor reflects a European flare bringing together both a trendy Paris feel along with an old industrial look and incorporates some of Yarmouth's history in such features as the jail cell door, the repurposed brick wall, and the custom made light fixtures. Krista, known as The Style Merchant, is continuously out and abroad sourcing unique items. 

Our mission:

To Service with Excellence, Inspire Change, Create Value and Make a Difference!

Our Team

KRISTA

SMITH

President & Founder/

Hair Replacement Specialist

EMMA

SAULNIER

Front Desk Coordinator

TRUDY

GOODWIN

Master Stylist

TARA

COTE

Master Stylist

CAITLIN

CONNELL

Stylist/Esthetician

SARAH

KAULBACK

Master Esthetician

RACQUEL

MATTHEWS

Registered Massage Therapist

ALEX

MORRIS

Visual Merchandise & E-Commerce Manager

KELSEY

SAULNIER

Salon Team Coordinator/

Office Manager

ALISA

RHYNO JACQUARD

Salon Coordinator

JESSICA

D'ENTREMONT

Master Stylist

TIFFANY

STUART

Hair Stylist

AMBER

WILSON

Esthetician/Nail Tech

JENNA

D'ENTREMONT

Esthetician

HEATHER

CORRIGAN PAQUETTE

Boutique Assistant Manager

PATRICE

SIMPSON

Fashion Consultant

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© 2020 by The Style Merchant

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